756: Are Online Real Estate Leads Really Worth Buying? Realtor Chris Dufala’s Take

Those in real estate often wonder whether or not online leads are worth the money. Realtor Chris Dufala crunched the numbers and was shocked at the results. Despite allocating over 50 percent of his marketing budget to Internet leads, these leads only produced about 15 percent of his team's earnings. On today’s show, Pat and Chris discuss alternatives to paying for real estate leads. Chris also shares his top business sources, ways to boost your bottom line, and strategies for investing in property.