801: The Real Estate Agent’s Little Red Book of Selling with Jeffrey Gitomer

Jeffrey Gitomer’s Little Red Book of Selling should be required reading for anyone in sales. With over 5 million copies sold worldwide, it’s one of the top sales books of all time. On today’s podcast, Jeffrey breaks down his book’s most important principles and reconstructs them for real estate professionals. Listen and learn why people buy – what actually motivates prospects to say “yes.” According to Jeffrey, this information is infinitely more important than knowing how to sell. Jeffrey also covers what agents should be asking at listing appointments, why agents shouldn’t ask for referrals, and more.