112: Christina Ethridge: Capture, convert, and close online leads

For about 25 years, Christina has been directly involved in real estate marketing, starting in 1995 she made the jump to online with one of the first ever individual real estate agent websites (definitely the first real estate website in Idaho).  In a time when Amazon was still an infant and the big real estate brokerages were still deciding whether or not to have a website, Christina’s real estate website was already bringing in closed business. Over the years, as new technologies emerged, Christina was right there, assessing, experimenting, implementing.  From websites, to email marketing to blogs to Facebook to Foursquare.  She was there, seeking to know if each technology would work within their framework of their real estate business. 

Join us as Christina shares her realtor mindset and a glance at her journey to becoming a Real Estate Rockstar and an expert at capturing, converting, and closing online leads.