What if you always had more leads than you could handle instead of never having quite enough? According to advertising expert Andrew Fogliato, any agent can with the help of one platform in particular: Facebook Messenger. During the interview, Andrew walks Pat through the process of creating ads designed to send leads directly to Messenger; he even covers creative ad ideas and the most important points to consider when evaluating ad performance. Andrew also explains what agents should do with their Messenger leads to maximize conversion. If you’re interested in experimenting with the latest, greatest lead source, listen to this podcast and learn how to make Facebook Messenger marketing work for you.

Direct download: Andrew_Fogliato2.mp3
Category:Business -- posted at: 12:00am EST

Every year since 1991, listing legend Russell Shaw has ranked among the top 1% of real estate agents in the United States. In part, this is due to Russell’s unrivaled ability to nail listing presentations. Today, he shares his complete process for presenting to sellers. Everything from selecting seating arrangements to building trust is discussed in detail so agents like you can reproduce Russell’s presentation process. If you’re looking to learn seller strategies from one of the industry’s most successful agents, don’t miss this episode of Real Estate Rockstars!

Direct download: Russell_Shaw3.mp3
Category:Business -- posted at: 12:00am EST

Last year, Jim Allen closed nearly $400 million and earned his place as the #1 Coldwell Banker agent in the world. $120 million of that business came from traditional listings, but the bulk of it came from listings generated via Jim’s unique business model. Today, Jim explains exactly what this model is and how he applies it successfully to sell four to five homes on any given day. Listen and learn how you can apply Jim’s business model in your market to maximize your earning potential. Plus, hear how to avoid the biggest mistake agents make with builders on this episode of Real Estate Rockstars.

Direct download: Jim_Allen.mp3
Category:Business -- posted at: 12:00am EST

Double, triple, or even quadruple your investment on home renovations when the time comes to sell! Top real estate agent and renovation expert Tracy McLaughlin joins us today to share how she regularly gets sellers 4x returns with the right home renovations. Not only does she cover her proven 2-step process for renovating sellers’ homes, she lists the exact renovations that provide the highest ROI in today’s housing markets. If you want to maximize sale prices for clients or boost the value of your own home, this is one Real Estate Rockstars podcast you won’t want to miss!

Direct download: Tracy__McLaughlin.mp3
Category:Business -- posted at: 12:00am EST

Want to build a stronger base of millennial buyers and secure clients for future deals? Returning guest Linda Liberatore is here to explain how you can convince a generation of renters to buy with a series of housing hacks. These hacks, which allow homeowners to offset their living expenses drastically, are exactly what you should be sharing with millennials if you’re hoping to sell them on the benefits of homeownership. Some of these hacks, like Linda’s strategy for maximizing earnings from short-term rentals, are even great for agents who want to make some extra cash on the side. If you want more millennial clients, today’s podcast will teach you exactly how to get them!

Direct download: Linda_Liberatore2.mp3
Category:Business -- posted at: 12:00am EST

Learn the magic question that lands listing appointments 9 times out of 10! Colton Lindsay, one of Utah’s top listing agents, joins us today to discuss the strategies that have helped him sell millions of dollars’ worth of real estate year after year. He shares exactly how he and his agents get in the door with sellers by asking one simple question before jumping into what it takes to win them over. Colton also explores a few of the ways buyer’s agents can get buyers on their side in order to put more offers on the table. If you want to learn sales strategies proven to put more commission dollars in your pocket, don’t miss this episode of Real Estate Rockstars!

Direct download: Colton_Lindsay2.mp3
Category:Business -- posted at: 12:00am EST

Make the most of each and every lead with Adam Merrick’s tips for maximizing ROI on lead generation! During this podcast interview, Adam explains the marketing methods he used to build a trusted real estate brand before taking a deep dive with Pat on the strategies that help his agents convert real estate leads at an incredible rate.

Pay attention as Adam shares some of his team’s most powerful lead-conversion practices. Instead of giving up on leads that go cold, for instance, Adam transfers them between agents. Plus, hear how to bring stubborn sellers’ listing prices down with one of Adam’s best price-reduction scripts on today's episode of Real Estate Rockstars!

Direct download: Adam_Merrick.mp3
Category:Business -- posted at: 12:00am EST

Ready to take your real estate career to the next level? Today’s guest, 30 Under 30 Honoree Will Wiard, has some great tips that will help you make it happen! Will talks transitioning from agent to managing broker before breaking out advice for others hoping to excel in similar roles. His advice on merging old-fashioned service with today’s technology, for instance, is invaluable to anyone who manages a diverse team of agents. Will even explains exactly how he helps his agents set and exceed real estate goals regardless of market conditions. If you’re looking for ways to be the best broker possible, this is one episode of Real Estate Rockstars you can't miss!

Direct download: Will_Wiard.mp3
Category:Business -- posted at: 12:00am EST

Are you struggling to get decent open rates with email marketing campaigns? Real Estate Rockstar Travis Thom has found a better way: Facebook Messenger. After using custom-built bots to initiate conversations on Messenger, Travis is able to send out mass messages to potential clients and achieve open rates as high as 99%. Hear how you can build Facebook Messenger bots like Travis to engage prospects easily and effectively on today’s podcast. Plus, listen as Travis explains exactly how to run real estate ads on Facebook Messenger for maximum ROI.

Direct download: Travis_Thom.mp3
Category:Business -- posted at: 12:00am EST

Most sales training doesn’t work. That’s what John Pyke realized after becoming top performer at one of the largest sales training companies in the world. Instead of focusing on training to boost sales figures, John has one simple suggestion: hire the right salespeople. Hear how John helps real estate companies uncover prospective hires’ hidden sales talents so you can make the right hiring decision every time. Plus, hear John’s advice on starting new real estate agents and ISAs for peak performance and better employee retention.

Direct download: John_Pyke.mp3
Category:Business -- posted at: 12:00am EST

As a single mom at age 16, Edna had the cards stacked against her. However, she didn’t let that stop her from becoming a successful financial advisor before moving into the world of real estate. Now, with a real estate portfolio of 437 doors valued at over $47 million, it’s safe to say she’s become a highly successful real estate investor as well. Today, Edna joins us on Real Estate Rockstars to share how she went from investing in a two-bedroom condo to buying multiple apartment buildings with successful syndication deals. If you want to become a big-time real estate investor, don’t miss this episode with Edna Keep!

Direct download: Edna_Keep.mp3
Category:Business -- posted at: 12:00am EST

Get leads, listings, and lifelong clients with the top 5 real estate marketing ideas! Bestselling author and marketing master Seth Price joins us today to share proven strategies for boosting real estate business. Listen as Seth explains how to earn recognition as a real estate expert with strategies from his latest book, The Road to Recognition. Discover what it takes to create a real estate website that offers value, and learn how the industry’s smartest marketers became household names by implementing brand-building activities the right way. Plus, hear Seth's suggestions on staying top of mind in a world where people are constantly distracted.

Direct download: Seth_Price2.mp3
Category:Business -- posted at: 12:00am EST

The Hardcore Closer, Ryan Stewman, joins us today with cutting-edge sales techniques tailored to fit the needs of our real estate audience. Ryan candidly explains why sellers don’t really want to hire real estate agents before sharing strategies and sales secrets that will help you use this knowledge to your advantage. Also, don’t forget to take notes on Ryan’s media marketing method; it helped create multiple millionaires in the last couple years. If you want to up your sales game, this is one episode of Real Estate Rockstars you won't want to miss!

Direct download: Ryan_Stewman.mp3
Category:Business -- posted at: 12:00am EST

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