Who wouldn’t want a better lead-to-sale ratio? The more leads you convert, the less time and money you waste. 30-year-old agent Winston Murray knows this better than most, which is one of the reasons why he’s able to take one in 17 real estate leads to sale. On today’s podcast, Winston shares his team’s proven lead-conversion strategy, covering everything from lead categorization to follow-up. He also offers plenty of advice for new agents, makes predictions on what the future may hold for the industry, and more.

Direct download: Winston_Murray.mp3
Category:Business -- posted at: 12:00am EST

Realogy, parent company of Century 21 and Coldwell Banker among others, seems to have lost investors’ confidence. Disappointing first-quarter earnings caused Realogy shares to hit an all-time low last week, and experts aren’t expecting them to rebound anytime soon. But should real estate agents, specifically those operating under one of Realogy’s subsidiary companies, be worried? We don’t think so. Listen to today’s State of the Market podcast to find out why!

Direct download: SOTM_21_for_LIBSYN.mp3
Category:Business -- posted at: 12:00am EST

Working as a real estate agent can be tough, but it doesn’t have to be. If you’re overworked and unhappy, you won't want to miss this Real Estate Rockstars with Angela Lutzi. On today’s podcast, Angela shares how she built an ELF (easy, lucrative, and fun) real estate business together with her husband. Listen and learn how they manage to sell nearly 100 homes per year (netting over $300,000) without wasting energy on the activities that make most agents miserable. Angela also offers tips on marketing, connecting with new clients, and more.

Direct download: Angela_Lutzi.mp3
Category:Business -- posted at: 12:00am EST

Expenses really can add up when running a real estate business, but they don’t have to. Realtor David Radcliffe has a HUGE 80 percent profit margin, and he’s here today to share ways for listeners to bring in more business without running up their expenses. Tune in to learn about the benefits of hiring independent contractors, the importance of tracking conversion rates, and the power of relationship marketing. David also offers advice on lead generation, time management, and more.

Direct download: David_Radcliffe.mp3
Category:Business -- posted at: 12:00am EST

President Trump addressed a crowd of real estate professionals last Friday at the NAR’s annual Legislative Meetings and Trade Expo. On today’s State of the Market podcast, we discuss pertinent parts of the president’s speech, including plans to re-privatize Fannie Mae and Freddie Mac. We also explain how decoupling the commission could solve industry problems cited during Tuesday’s Council of Multiple Listing Services event, explore apps that will eliminate the need for earnest money checks, and more.

Direct download: SOTM_20.mp3
Category:Business -- posted at: 12:00am EST

If you sell or invest in real estate, you won’t want to miss this interview with the founder of REIvault, Gary Boomershine. On today’s podcast, Gary breaks down the direct-mail system that’s worked wonders for him and his investor clients. Listen and learn Gary's "Six Ms of Marketing," which lists are best for finding potential sellers, and what type of mailer gets the most responses. Gary also shares spend suggestions for direct-mail campaigns, his personal follow-up routine, and more.

Direct download: Gary_Boomershine.mp3
Category:Business -- posted at: 12:00am EST

Jason Treu has worked with some of the best leaders in modern business – people like Steve Jobs, Mark Cuban, and Reed Hastings. He helped them unlock hidden potential within their organizations, and he can do the same for you and your real estate team. On today’s podcast, Jason shares what it takes to bring out the best in a team, including tips on building trust with employees and driving them to succeed. Listen and learn how to create company culture that cultivates commitment and excellence at all levels.

Direct download: Jason_Treu.mp3
Category:Business -- posted at: 12:00am EST

The recent partnership between RE/MAX and Redfin has come to an abrupt end. On today’s podcast, we dissect the email RE/MAX CEO Adam Contos sent to associates regarding the company’s decision to pull the plug on its referral agreement with Redfin. Plus, we discuss new laws that may force agents to stop calling expired leads, ways for buyer’s agents to bring value to consumers, and more.

Direct download: SOTM_19.mp3
Category:Business -- posted at: 12:00am EST

Looking to bring on more millennial agents or to win more millennial clients? If so, you won’t want to miss this podcast with the founder and CEO of rokrbox, Josh Cunningham. Not only does Josh’s current talent pool consist of 100 percent millennial hires, he’s trained over 250 millennial ISAs to date. On today’s show, Josh shares what he’s learned about training and motivating millennials over the years. Plus, he explains what millennials really want in a real estate agent so that listeners like you know how to bring in more business from the next generation of home buyers and sellers.

Direct download: Josh_Cunningham.mp3
Category:Business -- posted at: 12:00am EST

As a 28-year real estate veteran, Ramon Sanchez knows what it takes to generate consistent business. Ramon also knows his numbers. From the 8,858 contacts Ramon made last year, he closed 41 deals. While that might not sound like much, each contact – each brief conversation – was worth $61.44. In other words, the 41 deals from those 8,858 conversations created over $500,000 in commissions. On today’s podcast, Ramon shares the old-school prospecting methods that net him hundreds of thousands of dollars per year. He explains how any agent can create consistent business by simply committing to making calls. Don’t miss it!

Direct download: Ramon_Sanchez.mp3
Category:Business -- posted at: 12:00am EST

It’s been a tough few weeks for eXp Realty. Late last month, a complaint citing dozens of violations in California raised some serious questions regarding the company’s supervision. And now, eXp Realty must find a new chief technology officer due to the departure of Scott Petronis – the third executive to leave the company in just six months. On today’s podcast, we discuss what’s going on at eXp Realty before exploring how decoupled commissions work in other countries, the benefits of transactional transparency, and more.

Direct download: SOTM_18.mp3
Category:Business -- posted at: 12:00am EST

Too many real estate professionals work too many hours. If you aren’t able to enjoy the fruits of your labor, what’s the point? When Tony Ray Baker got into real estate, he wanted to maintain a healthy work-life balance, and that’s exactly what he’s done. Now, with nearly 25 years in the industry, Tony still loves real estate and is leading an epic life. Listen to today’s show to learn strategies for striking a better balance between professional responsibilities and personal pursuits. Hear how Tony’s able to take six vacations per year, close deals when out of country, and more.

Direct download: Tony_Ray_Baker.mp3
Category:Business -- posted at: 12:00am EST

During his eight-year hockey career, Bob Lachance was a playmaker – someone who sets others up to score goals. After finding his bearings in the real estate industry, he realized that many agents need playmakers of their own to help get deals done. That’s why he started REVA Global, a company dedicated to connecting real estate professionals with highly qualified virtual assistants. On today’s podcast, Bob shares what outsourcing can do for your business and how to get started with a virtual assistant. Bob also talks real estate investing, changes he’s seen in the industry, and the importance of coachability.

Direct download: Bob_Lachance.mp3
Category:Business -- posted at: 12:00am EST

With its online home-buying program slated to start this month in Dallas, Keller Williams is officially jumping on the iBuyer bandwagon. Listen to today’s State of the Market podcast for details on “Keller Offers.” We also discuss proposed changes to Keller Williams’ profit share model – changes that could cut agents out of the program if they elect to leave the company. Other topics touched on include news of home prices falling for the first time in seven years and a Maryland-based agent getting busted for bribery.

Direct download: SOTM_17.mp3
Category:Business -- posted at: 12:00am EST

1