828: Selling Lakeside Luxury Real Estate with Adam Dow

Those in real estate know that Zillow’s analytics aren’t always accurate, but how many agents actually offer a better alternative? Adam Dow created his own sites and systems for delivering accurate information on the luxury lakeside properties he lists. As a result, his real estate sales have increased by more than 100 per year! On today’s show, Adam discusses what agents can do to deliver the best information on homes in their market and how to ensure that these efforts translate to more sales.