897: The Dos and Don’ts of Real Estate Branding with Tracy McLaughlin

Tracy McLaughlin has been the top real estate agent in Marin county since 2005. Last year, she hit a record-breaking $178 million in sales volume. One of the reasons Tracy’s been so successful for so long is that she’s always focused on her brand. On today’s podcast, Tracy shares the dos and don’ts of real estate branding, including advice on building a business that stands out from the competition. She also discusses what agents should do in times of crisis, the mistakes that cost home sellers the most, and more.

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